Board of Directors Profile

 
 
Neo Tiam Hock
Executive Chairman
 

Appointed as the Executive Director on 30th November 2003. He is the founder of SWS. He has more than 48 years of experience and expertise in the furniture industry, which has helped the Group in the growth of its upholstered furniture division. He is responsible for the overall business operation of the Group. He also sits on the board of a few private limited companies. Mr. Neo Tiam Hock is the father of Mr. Neo Chee Kiat who is also a major shareholder of the Company.

 

 

 
Tan Sri Dato' Seri Tan King Tai @ Tan Khoon Hai
Deputy Executive Chairman
 

Appointed as Deputy Executive Chairman on 23.12.2015. He graduated from Bolton University in Business Management majoring in Accounting. He is a member of the Institute of Certified Public Accountants, Ireland and fellow member of Malaysian Association of Company Secretaries. He has over 34 years of working experience in the fields of auditing, accounting and corporate finance. He was the Executive Director of Pensonic Holdings Berhad from 13 September 1995 to 13 December 2003 and was re-designated as a Non-Executive Director, however, he was re-designated as Executive Director on 28 April 2014. He sits on the Board of Unimech Group Berhad (as a Senior Independent Non-Executive Director), Denko Industrial Corporation Berhad (as an Independent Non-Executive Director) and Muar Ban Lee Group Berhad (as an Executive Director), which are listed on the Main Market of Bursa Malaysia Securities Berhad. He also sits on the board of several other private limited companies. He has no family relationship with any other Director or major shareholder of the Company.

 

 

 
Neo Chee Kiat
Managing Director
 

Appointed as the Managing Director on 30th November 2003. He assisted his father in the day-to-day marketing and sofa operation of Kim Seng sole proprietorship business in 1988 and later he joined SWS as a Director. With more than 24 years' experience in the manufacturing of sofa furniture, he has steered SWS from a small-scale manufacturer to being one of the major sofa manufacturers and exporters in Malaysia. He is responsible for the overall business planning and marketing strategy of the Group. He is the President of the Federation of Johor Furniture Manufacturers and Traders Association, Deputy President of the Malaysian Furniture Industry Council and the President of the Muar Furniture Association. He also sits on the board of a few private limited companies. Mr. Neo Chee Kiat is the eldest son of Mr. Neo Tiam Hock who is also a major shareholder of the Company.

 

 

 
Piong Yew Peng
Senior Independent Non-Executive Director
 

Appointed as the Non-Executive Director on 10th April 2012 and is presently Chairman of the Audit Committee and a member of the Nomination Committee and Remuneration Committee. He obtained his Bachelor of Business (Accounting) from RMIT University, Melbourne, Australia. He is also a fellow member of CPA Australia and member of Malaysian Institute of Accountants. He has no family relationship with any other Directors or major shareholders of the Company.

 

 

 
Chua Heok Wee
Independent Non-Executive Director
 

Appointed as Independent Non-Executive Director on 23.12.2015. He graduated from Technical College and worked as a foreman in 1995. He was subsequently promoted to Project Manager of Muar Ban Lee Engineering Sdn. Bhd. In 1997. With more than 21 years' experience in the design and manufacture of oil seed expellers, ancillary machinery and spare parts, he has steered Muar Ban Lee Engineering Shd. Bhd. from a small scale manufacturer to be one of the major manufacturers of the oil seed expellers in Malaysia. He is responsible for the overall business planning, marketing, product development and brand building of the Company. He has participated in many international metal product trade fairs and exhibitions held overseas and locally. He is the Managing Director of Muar Ban Lee Group Berhad since 30th June, 2009. He has no family relationship with any other Director or major shareholder of the Company.

 

 

 
Dr. Loh Yee Feei
Independent Non-Executive Director
 

Appointed as Independent Non-Executive Director on 23.12.2015. He is holding a Bachelor of Applied Science (Electrical Engineering) from University of Ottawa, Canada and Doctorate in Business Administration from Paramount University of Technology, U.S.A. He has more than 30 years of business and management experience in manufacturing - based industries. He was the Executive Director of GPA Holdings Berhad (2011-2014), a Malaysian Public - Listed Company engaged in manufacturing and distribution of automotive and valve-regulated-lead-acide (VRLA) batteries, the Chief Executive Officer of FACB Industries Incorporated Berhad (2009-2011), a Malaysian Public - Listed company with steel manufacturing as its flagship operations. He has also held senior management position in both local conglomerates and American multinational companies which including serving as Senior General Manager of Ekowood International Berhad, General Manager of Hong Leong Group, senior materials manager, manufacturing manager & process engineering manager of Western Digital Malaysia. He started his career as process engineer with Intel Technology Malaysia in 1984. He has no family relationship with any other Director or major shareholder of the Company.

 

 

 
Tan Kok Tiam
Independent Non-Executive Director
 

Appointed as Independent Non-Executive Director on 23.12.2015. He is a Chartered Accountant and qualified as a Certified Public Accountant (CPA). He is also a member of Malaysian Institute of Accountants and the Malaysian Institute of Certified Public Accountants. He has more than 20 years of experience in the investment banking industry, providing corporate advisory services covering IPOs, M&A, fund raising and privatization of listed companies. He started his articleship with a public accounting firm where he is qualified as a Certified Public Accountant (CPA). Upon qualified as a CPA, he joined a merchant bank and was attached with Corporate Finance Department for about 5 years before joining a PLC as a General Manager in charge of Finance and Corporate Finance related work. Subsequently in 2005, he joined an investment bank as Director of Investment Banking. Thereafter, he moved to a stockbroking company as Head of Corporate Finance until current. He has no family relationship with any other Director or major shareholder of the Company.

 

 

 
Lau Tech Poh
Independent Non-Executive Director
 

Appointed as Independent Non-Executive Director on 23.12.2015. He was a businessman for over 25 years and involved in various business mainly as developer. He conferred Pingat Ibrahim Sultan (P.I.S) from the Sultan of Johor Sultan Ibrahim Sultan Iskandar in Year 2012.